"Busy" is not the same as profitable. Catch margin leaks while there is still time to fix them. A firm can be busy and still not be making the money it should be. This tends to catch AEC and design owners off guard. Picture it: the team is booked with projects moving along nicely. Invoices are going out and there is no obvious crisis. From the outside, the firm looks healthy.

A firm can be busy and still feel short on cash. That sounds backwards, but it happens all the time in architecture, engineering, construction, and interior design firms. The team is working. Projects are moving. Clients are asking questions, reviewing drawings, requesting changes, attending meetings, and getting real value from your people.

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